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Paradigmeskifte i Swix sin sponsorstrategi!

Paradigmeskifte i Swix sin sponsorstrategi!

Swix has signed a sponsorship agreement with Norwegian Biathlon Association. Swix decided to switch from cross country runners to biathlon after over 20 years of collaboration with the NSF.

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The agreement with Norwegian Biathlon Association will help expand the Swix important recruitment efforts within the ski sport and support the further resources Swix will use to develop products and provide support for local cross-country and biathlon teams. Cross-country sport and elite investment in ski sports is still a main arena for Swix, but we also want to devote more time and resources on the breadth of cross-country and biathlon